The man behind the food truck revolution, Ray Choi, has his sights set on another target. His vision is to revolutionise the fast food industry with a new wholesome approach called LocoL.
With a focus on affordability, sustainability and nutrition, Ray and his team are offering a choice of delicious food to the communities as they go toe to toe with fast food chains. With food quality from Multinational Corporations continually in question as they focus on maximising profits, Ray believes that chefs should feed America, not suits.
We at Sustenir wholeheartedly agree that the competitiveness of food production will soon be more dependent on the reliability of the food safety, quality and acceptability of the production processes rather than on quantity and price. Thankfully, there is a steady increase of national and international standards for food safety and public health due to the growing influence of consumer's demands. These demands have only come to fruition from leaders like Ray, who not only create awareness on food quality and safety, but also create affordable alternatives to meet consumers needs.
Endearingly nicknamed Papi by the local in California, we salute you for being a leader in the food safety/sustainability movement.
#Sustenir #Locol #eatright #sustainability #campaign4change